SHARGO USA http://www.shargo.us Sat, 26 Jan 2013 03:33:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Book Signing http://www.shargo.us/book-signing/ http://www.shargo.us/book-signing/#comments Wed, 19 Sep 2012 17:26:24 +0000 Shargoweb01 http://www.shargo.us/?p=792 In preparing for my friends book signing event tomorrow, I had to sit down with her and go through a list to make sure that she has everything.

When having your event, you must be prepared and organized.  Here are a few things to remember:

  • Have you purchased and packed your books?
  • Do you have pens?
  • Do you have your payment process system (square)
  • Your brochures, postcards and or flyers;
  • It is recommended to have a proper table cover where it is a 6ft or 8ft table that you will be using.
  • Go to staples or office depot and have them make a copy of your book or flyer, have them increase the size to 8 1/2 x 14 and paste it on board which you can place on an easel.
  • Candies on the table
  • Business Card and Business Card Holder
  • Flyers for your next event
  • Bags for purchases
  • Sign up sheet
  • You can giveaway a book at your event  by doing a raffle.

and of course you….

It is all a very good decision to have someone to go with you, who can be of assistance.  Remember you will be signing books and speaking to every one at your table.  Take your assistant with you or a friend, I guarantee you will not be sorry.

]]> http://www.shargo.us/book-signing/feed/ 0 Speakers and Coaches http://www.shargo.us/speakers-and-coaches/ http://www.shargo.us/speakers-and-coaches/#comments Sat, 07 Apr 2012 13:48:46 +0000 Shargoweb01 http://www.shargo.us/?p=599 As a speaker or Coach there are certain marketing and branding necessities that you need for the operation of your business.

1.  One Sheet - A One Sheet summaries you and your business.  It includes your bio, speaking topics, pictures, testimonials and more.  Your one sheet can have the same look and feel of your website.

2.  Media Kit - A more in depth outline of you and your business.  Create a unique media kit that reflects you and wow your audience.

3.  Press Releases - You need to use press releases to obtain more publicity.  There are several sites that you can publish your press release: I-Newswire.com, NewswireToday.com, PR.com, PR-Inside.com and PRCompass.com.

4.  Social Media - All Speakers should create a Facebook Business Page, Twitter and LinkedIn Account.  This is free advertising.  If you do not have the time to maintain the sites, you can hire a Social Media Virtual Assistant.

5. Email Management - There are several programs you can use to create an email marketing account.  Constant Contact, Aweber, icontact, Vertical Response, Mailchimp, infusionsoft.

6.  Video - Video Marketing is moving on a rapid speed.  Video Marketing allows you to be seen and for prospective clients to be able to receive that personal touch of being able to hear and see you.  YouTube is free.  Create a free Youtube account, have Youtube background made to brand your business.

]]> http://www.shargo.us/speakers-and-coaches/feed/ 0 Keeping Organized http://www.shargo.us/keeping-organized/ http://www.shargo.us/keeping-organized/#comments Sat, 07 Apr 2012 13:46:04 +0000 Shargoweb01 http://www.shargo.us/?p=596 As business owners it is essential that you are kept organized.  Five basic tips which you can implement are:

 1.  Ensure that you have a client profile with all of your client's information and keep it in a file folder for easy access.    

 

2.  Create individual file folders on your computer and in your email accounts. You can also create sub folders for specific topics. If you need assistance you can ask a virtual assistant for guidance.   

3.  Purchase a project management program to ensure that all your files are keep organized. There are several project management programs that can be used. It comes down to preference.   

4.  Get a good contact management system in place. Keep all of your contacts and clients information in one place. It is very good to obtain both business and personal information at times. i.e. birthday or anniversary information.   

5.  Have your clients schedule time to speak with you. Don't have them calling anytime throughout the day. This ensures you keep to your schedule. 

]]> http://www.shargo.us/keeping-organized/feed/ 0 5 Reasons You Should Hire a Virtual Assistant http://www.shargo.us/virtualassistant/ http://www.shargo.us/virtualassistant/#comments Sat, 07 Apr 2012 12:41:02 +0000 Shargoweb01 http://www.shargo.us/?p=572 If you’re a business owner, you’re probably thinking of ways you can expand and grow your business in 2012. A great way to do this is by hiring a virtual assistant.

A few reasons to consider hiring one this year:

A virtual assistant frees up your time so you can focus on your business’s strategies and generating more profit.

  1. It’s cost effective. The rate of bringing on a virtual assistant is considerably less than hiring a full-time employee: You don’t have to worry about overhead costs, sick days and other expenses.
  2. Virtual assistants are available to handle your seasonal and/or one-time projects.
  3. You only pay for the time spent on your project– there are no hidden costs.
  4. Virtual assistants learn the details of your business so you get the specialized service you need.
  5. You have more time to work on the aspects of your business that you love instead of focusing on the time-consuming administrative tasks. When your virtual assistant learns his/her responsibilities, you have the freedom and time to work on the things that will allow your business to thrive and succeed!
]]> http://www.shargo.us/virtualassistant/feed/ 0 Three Essential Programs to Have http://www.shargo.us/three-essential-programs-to-have/ http://www.shargo.us/three-essential-programs-to-have/#comments Sat, 07 Apr 2012 12:38:43 +0000 Shargoweb01 http://www.shargo.us/?p=570 When running a business there are certain programs that are a must have to ensure the smooth flow and operation.

Gmail

Most individuals have more than one email account for their business or for their personal emails.  Do you know that you can have all of your email accounts forwarded to your gmail account, which will allow you to create filters color code your emails, have them labeled and sent to specific folders.  You can also have different signatures for each email account.  One login and one password.  Makes life so much easier.

Constant Contact

Do you have the desire to send out a monthly newsletter.  Constant contact grants you the ability to create email campaigns, set up auto-responders, opt-in forms for facebook and your website, several mailing list, survey and event tracking feature which can be linked to paypal.  If you are not using constant contact, you need to try them out now.  60 days free.  Sign up here.

Drop Box

Are you keeping all your files on the hard drive?  Do you have an assistant that you have to keep sending files via email?  Drop Box grants the opportunity to share files with several people and keeps the most current file in the drop box folder.  You can sign up for their free version which gives you 2GB of space.  Sign up here

These are three steps you can begin to implement which will assist you in automating certain things in your business before the start of the new year..

]]> http://www.shargo.us/three-essential-programs-to-have/feed/ 0 Why Do We Back Up? http://www.shargo.us/why-do-we-back-up/ http://www.shargo.us/why-do-we-back-up/#comments Sat, 07 Apr 2012 12:37:17 +0000 Shargoweb01 http://www.shargo.us/?p=568  

Is it essential to back up?   YES!!!!

From experience I have learnt the hard way.  At the end of each day I use to say to myself, oh I need to back up but I would convince myself that I just purchased a new computer so I am ok for now?  Oh how wrong I was.  Within six months of purchasing my new laptop, my hard drive died.  I was devastated.  What was I going to do since all of my personal files and business files were on my computer?  Luckily for me, I was able to plug in my external CD Rom and copy all the files.  Lesson learnt.

Today with technology, there are so many programs and systems to make our lives much easier with backing up and it is also very essential as you can lose revenue just by losing your client files.  Your business can be affected in such a way that it takes very long to recover or you may have lost so much that your business never recover.  Is it worth it?  No!!!  There are three programs that are very easy to use that I would like to recommend.

1. Carbonite:  Carbonite is an online back company that is very reasonable.  For $50 a year, they will copy all your files from your computer to their server and then back up nightly.  The initial file transfer may take a while depending on the size of your files.  You can subscribe to carbonite by selecting one of their two packages.

2. Backup Creator – Backup Creator is fairly new but it is so easy to use.  If you are currently using wordpress for your website then this plugin is the way to go to ensure that your website is backed up.  Not only will the shell of your website be backed up, but all of your plugins, databases, widgets everything.  Maybe you are a web designer who has client’s occasionally request to have their website moved to another hosting company. With backup creator you can go to the new wordpress site and upload the backup plugin for the old site and if you preview the site, you will have the exact layout design and widgets as your previous site.  Here is the link for Backup creator .

3.  Drop Box – Transferring files to drop is also another simple way to back up a few files depending on your subscription.  Drop box allows you to transfer files from computer to your clients or to anyone without having to send them via email.  The beauty about drop box is that once you update your files in your drop box folder on your computer, it automatically backups the file in your drop box account.  Here is the link for drop box.

Having learnt the hard way, I now use the following to ensure that all my files are backed up and you can too.

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